CRAFTING YOUR STORY
Brand Strategy & Identity for Growing Startups
Trusted By























good things come in small packages
Now that creating decent visuals is easier for everyone, having an original logo and a recognisable colour palette is no longer a benchmark. World-building is.
The real challenge is creating a loyal community of users that loves your story and that will trust your product more than anything new your competitors might come up with.
Whit us you get creative direction + production by a 2-person team with 15+ years of combined experience.
AI-native, brutally honest.
Our Branding Process
Discovery Phase
To craft any story, the “why” always comes before the “what”. Through in-depth video calls, we ask you to describe your startup in your own words and tell us why your product exists and what makes it unique to distill your true voice and identity.

Market Analysis
We thoroughly analyze both your direct and indirect competitors to find weaknesses and points of advantage. At the same time, we investigate the hidden and emotional reasons that drive your current target audience and map your Ideal Customer Profile (ICP).
Messaging Definition
We identify your core mission and vision to craft a messaging strategy that includes specific words and key supporting themes. From there, a style and tone of voice are developed. During this stage, we’ll also build a narrative around your product that will guide your communication.
Development of a Fundraising Narrative
Starting from the story we already built, we develop a tailored narrative for your fundraising rounds that will help you influence investors’ decisions. In other words, we set the foundations for your pitch deck.
Visual Identity
Depending on real needs, we create flexible visual identity systems that include a wide range of deliverables, from logotype and typography guidelines to a complete motion system, custom icons and illustrations, and brand aesthetic. In this phase, you’ll receive the first draft of your brand book.

Brand Book & Pitch Deck
In the end, you receive a complete brand book available in both printed and digital versions that comprises all the elements and assets of your anew identity, including:
Timing: 3-5 weeks
Pricing: from €8k
What Your Branding Project Includes
Brand Strategy
The foundations of any brand lie in discovering how people perceive it, how you want others to perceive it, how it communicates, and which values it represents.
Messaging Framework
Defining your messaging allows you to craft a coherent story and find a unique voice that makes your brand unforgettable for your target audience.
Visual Identity
A visual identity includes all the visual elements that allow you to appear cohesively everywhere and be immediately recognizable, both online and offline.
proud to be generalists
Your Lean Team
We’re not hyper-specialized by choice. We know AI can learn new technical skills better and faster than us. So, we focus on the creative and strategic aspects, combining our knowledge of design and writing, our taste and experience with the latest tech to craft truly unique brands.

Tommi C.
Brand, Visual & Web designer
At the tender age of 14, I started exploring visual design and photography, finding my first gig 2 years later. Over time, I’ve deepened my knowledge in branding, which is essential for strategy and structure, and web development to build complete websites. All this while getting a bachelor’s degree in design & multimedia and travelling all over the world.
10+ Years
working experience
30+
glasses of wine/month

Pam A.
Copywriter + marketing specialist
I’ve always been fascinated by words, and that’s why I started my career as a ghostwriter, helping authors write and sell their books to an international audience. As my skills evolved, I began working with SMEs, focusing on copywriting and crafting tailored marketing strategies. But my real passion is one: finding the best place to have a delicious breakfast wherever I go.
5+ Years
working experience
0%
corporate fluff
Facts That Speak
We work with a variety of SMEs and startups in different industries, from luxury and hospitality to health tech. Every time, we adjust our process and output to make sure each one of our partners achieves their specific goals.
Small By Design
We’re not a big agency. We’re just one brand designer with dev experience and a copywriter who knows how to sell a product.
All-in-Two
No need for a huge team when two pros handle all the creative tasks neatly.
Direct Contact
However you contact us, you will never get an answer from a middleman or chatbot.
100% Flexibility
We adjust our process based on real timelines and your needs.
AI-Supercharged
We integrate AI into our workflows, using our judgement to challenge it.
Eyebrow Text Here
You're probably wondering
First and foremost, we’re just two creatives. So, no middleman passing information between you and us with the risk of losing context, relevant info, or important details. Plus, we don’t follow a rigid approach but prefer maintaining a consistently collaborative and open relationship, sharing our work methods and processes with you.
Over time, we’ve worked with many SMEs in different industries such as food and beverage, luxury hospitality, and cosmetics. We’ve also collaborated with early-stage and funded startups in the field of health tech, food tech, social networking, and hospitality tech. Our clients are mainly from the EU and US.
Our experience dealing with premium brands provides us with all the skills needed to elevate your product to something more than “just a new app.” We certainly aim for the same professionalism and quality as a traditional agency, but we also breathe the same startup ecosystem every day, which allows us to prioritize a flexible and lean approach above any tedious method or process.
On the one hand, we use AI tools in our daily life and support inventive startups that tap into new tech advancements to create original products. On the other hand, we try to set boundaries around AI usage specifically for our work, for different reasons:
- it’s not really more imaginative or original than us
- the risk of getting dumber and less adaptable is real (and we don’t want that)
- our taste and judgement always come first
So, we surely use it to brainstorm ideas, find trends, explore different content variations, and generate images and videos. But we never use it to craft full brand or content strategies or vibe-code websites.
Slack is our main channel: send updates, feedback, or new tasks anytime. If you need to talk things through, you can also book a video call. Prefer emails? We've got that too. And if you're really old-school, carrier pigeons are also welcome.
Yes, just send us an email 10 days before the beginning of the next billing cycle (check our T&Cs for all the details). If you forget to send the email, you’ll be doomed to work with us for all eternity. Just kidding. We’re flexible. We’ll figure it out.
If you’re considering joining our retainer program, you have the opportunity to test our skills and see if we’re a good fit for you before committing long-term. Send us an email saying that you want to do the trial, and we’ll send you back a Stripe link with all the details.
The payment will be processed only at the end of the 7th day and only if you decide to continue the collaboration. Once we receive confirmation from Stripe, your 7 days officially start. Depending on your needs, you can work only with Tommi or with both of us on small tasks such as 5-7 logo drafts, 3-4 social media posts, or homepage header design + copy.
Refunds
We care about your experience and will do our best to make things work. But because our work is creative and custom, we can’t offer refunds after the trial.
Discounts
Cultural associations and non-profits, we root for you! If you run a museum, organise cultural events or similar, let’s talk. We’d love to offer you a custom, discounted plan.
25+
brands helped in Europe and beyond
85%
client retention rate over one year
16+
years of combined industry experience


Let’s Have a Virtual Coffee
- Meet your future fractional duo and learn everything you need about us.
- Tell us about your startup, your product’s unique features, and what you want to achieve next.
- Discover what our collaboration might look like, how the 7-day free trial works, and which plan would work better for you.
If you don’t feel like committing for the long term right away, with our 7-day trial you can test our skills and find out if we’re the right fit for you.
Your Lean Creative Team
Your Lean Creative Team
Your Lean Creative Team
Your Lean Creative Team
Your Lean Creative Team
Your Lean Creative Team





