Atosa, a global leader in the design and manufacturing of professional kitchen equipment, has different branches all over the world. Atosa Italy reached out because they were preparing the launch of their latest oven line, ATOS, and they wanted to do something special.

‍

Their goal was to elevate their positioning by targeting high-end buyers, so the visual identity of the new line had to match the change. To do so, we thought about combining technical precision with a clean, contemporary look.

‍

First, we designed a new product line logo for ATOS, intending to convey professionalism and modernity. Then, we developed a complete product catalogue that functioned as both a sales and brand asset. The work included organising complex product specifications for different oven models, drawing custom diagrams, designing feature spreads, curating stock photography, and editing shots.

‍

The final result was a cohesive visual identity that catered to hospitality professionals and B2B buyers who were looking for top-of-the-line equipment for their kitchen.