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atosa italy

Launching the Latest Oven Line

Atosa Italy, one of the branches of Atosa, a global leader in the design and manufacturing of professional kitchen equipment, reached out because they were preparing the European launch of their latest oven line, ATOS. Combining technical precision with a clean and contemporary look, we designed the product logo and built a complete catalogue that functioned as both a sales and brand asset.

Atosa is a global leader in the design and manufacturing of professional kitchen equipment. Atosa Italy reached out because they were preparing the European launch of their latest oven line, ATOS, and they wanted to do something special.

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Their goal was to enhance their products’ perception by building a modern and premium identity. To do so, we thought about combining technical precision with a clean, contemporary look.

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First, we designed a new product line logo for ATOS, intending to convey power and modernity. Then, we developed a complete product catalogue that functioned as both a sales and brand asset. The hard part was balancing complex product specifications for different oven models with an easy-to-read marketing asset also suitable for fairs and expos. Throughout the project, we also took care of drawing custom diagrams, designing feature spreads, curating stock photography, and editing shots.

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The final result was a cohesive visual identity that catered to hospitality professionals and B2B buyers who were looking for top-of-the-line equipment for their kitchen.

Duration

8 weeks

Two chefs in a kitchen, one tossing flour in the air with hands covered in flour, the other holding a rolling pin, both smiling with text overlay: 'THE NEW ATOS' and smaller text 'THE SMALL GIANT OF ATOSA FAMILY'.
Logo new oven line Atos.
A baker in a white shirt places a tray of freshly baked croissants into a modern stainless steel commercial oven with steam rising inside and other baked goods on racks.
Hand holding a white and gray brochure titled 'THE NEW ATOS' with a geometric design and a red ATOS logo on a red fabric background.
A person’s hand interacts with a laptop displaying a product page for an ATOS combination oven with bakery and pastry functions, detailed specifications, and a contact button.
A person holding a catalogue open to a page with a red circular graphic and an image of an Atosa commercial kitchen appliance, with text reading 'THE NEW SMALL GIANT OF ATOSA FAMILY.'
Open catalogue held by two hands showing technical specifications and images of two Atosa bakery and pastry ovens, models 5/1 EPC-0511E1 and 7/1 EPC-0711E2, including features, dimensions, power supply, and water connection details.
Open catalogue held by two hands featuring top features of a product with icons and text in Italian and English, including partialized heating elements, 8-speed motor, WiFi connection, automatic wash, customizable timer, multi-point core probe, intelligent touch screen, intuitive cookbook, mobile app, and SEC 2.0 certification.
Hands holding open a catalogue showing on the left a technical page with an image and specifications of a bakery and pastry oven, and on the right a photo of a chef with a beard and tattoos wearing a dark chef's jacket holding a plate with roasted chicken.
Open catalogue held by two hands showing a bakery scene on the left page with two bakers and flour dust, and on the right page a product page for a combi oven with features like triple glazed glass door, 10-inch touch display, stainless steel hinge, steam control, and washing system.
Open catalogue held by hands showing a bakery-themed spread with large rustic loaves of bread on the left page and text about smart cooking with cooking modes on the right page, accompanied by images of a roasted chicken, macarons with a stopwatch, a chef plating food, hands cracking an egg, and a chef working in the kitchen.
Hands holding open a product catalogue showing a bakery oven on the left page with specifications, a photo, and a technical drawing; the right page displays a comparative model chart for various oven models with technical data and certification logos.

I worked with them for 3+ years now, redesigning my websites and working with several clients on projects spanning from branding to digital and printed design.
I appreciate the speed, creativity and the clear communication throughout the process. The best partner I have ever had!

Picture of Checco Luzi.
Checco Luzi
Luxury Artisan

Tommi supported us in redefining a brand identity and social media with original and creative ideas. Furthermore, he has always proven to be a reliable and high-quality professional in the creation of static and motion graphic content. I definitely recommend him.

Devin Visani
CEO & Founder, Weeshop

I enjoyed working with them and am happy with the experience. They were incredibly communicative and easy to talk to from start to finish. Not only did they deliver on time, but also kept me in the loop throughout the entire process. I highly recommend them to anyone seeking skilled and cooperative professionals.

Julie M.
Founder

26

brands helped in Europe and beyond

90%

client retention rate over one year

15+

years of combined industry experience

Tommaso canu's picture in color.
Pamela Arienti's picture in color.

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