selfinvite
A Bold Identity to Attract Investors
For years, founders Lorenzo and Jonathan were putting effort into building a revolutionary app that could connect people from all over Europe in real life. The goal was to replace social media interaction with genuine, real relationships.
The competitor landscape was fierce, as social eating apps were booming and earning traction in different customer segments. When the founders contacted us, we immediately noticed that their point of view and vision were much deeper than any other app. So, we set the goal to disclose all the work, strategy, and thought developed over time behind the scenes and make it their unique selling point.
The first month of collaboration was dedicated to understanding the founders’ vision and translating it into a recognisable and attractive brand identity. We put emphasis on their goal to fight rising negative feelings such as loneliness and create connections that fill the soul, adapting it to a vast target audience within the EU. From logo to taglines and typography, every aspect of the new identity expressed togetherness, empowerment, and joyfulness.
After the new brand identity was complete, we focused on building a clear and lean website with two main landing pages: one to show investors how Selfinvite can become the #1 social eating app in Europe and another one to introduce the app to real users, emphasizing its benefits and user-friendly interface. The idea was to give a complete overview of how Selfinvite works and why people should choose it. During this phase, we also created tailored illustrations for the app and App Store preview.
I enjoyed working with them and am happy with the experience. They were incredibly communicative and easy to talk to from start to finish. Not only did they deliver on time, but also kept me in the loop throughout the entire process. I highly recommend them to anyone seeking skilled and cooperative professionals.
I worked with them for 3+ years now, redesigning my websites and working with several clients on projects spanning from branding to digital and printed design.
I appreciate the speed, creativity and the clear communication throughout the process. The best partner I have ever had!
Tommi supported us in redefining a brand identity and social media with original and creative ideas. Furthermore, he has always proven to be a reliable and high-quality professional in the creation of static and motion graphic content. I definitely recommend him.
25+
brands helped in Europe and beyond
85%
client retention rate over one year
16+
years of combined industry experience
.jpg)
Tell us About Your Project
- Tell us about your product, how the startup is doing now, and what you plan for the future.
Or, send us an email at hello@nicejourney.agency
Think Big. Build Lean.
Think Big. Build Lean.
Think Big. Build Lean.
Think Big. Build Lean.
Think Big. Build Lean.
Think Big. Build Lean.