A new visual direction for a natural skincare brand

Sustainable Skincare

Biogió

Art Direction
Brand Identity
Website Design
Advertising

Background

Francesco Luzi (known as Checco) is a renowned art director who spent decades at LaBottega, an Italian leader in luxury hotel amenities. More recently, he chose to go independent to focus on his passion for craftsmanship, bespoke solutions, and creative freedom. He’s also in the process of launching his own luxury pyjama line, ALTROCHE.

Challenges

Managing multiple high-end projects on his own, Checco needed support with design execution and digital presence. He reached out to our brand and visual designer, Tommi, to help with visual production, while also planning to build a personal portfolio and prepare for the launch of his fashion brand.

Solution

Tommi supported Checco across several projects for leading names in the luxury space, such as Villa San Michele Belmond, Limonero, and St. Regis Rome, by providing graphic, print, and motion design support whenever needed.At the same time, Tommi designed and developed two Webflow websites: one to showcase Checco’s portfolio as an art director, and one dedicated to ALTROCHE, his new fashion venture.

takeaways

What began as a short-term collaboration quickly turned into a trusted creative partnership. Years later, Tommi still supports Checco regularly, refining both websites, designing assets, and stepping in whenever creative backup is needed.

Picture of Checco Luzi
Francesco Luzi
Creative Director & Founder @CHECCOLUZI
I worked with Tommi for 3+ years now, redesigning my websites and working with several clients on projects spanning from branding to digital and printed design. I appreciate the speed, creativity and the clear communication throughout the process.
Tommy is the best partner I have ever had!
Davin Visani
CEO & Founder @WEESHOP
Tommi supported us in redefining a brand identity and social media with original and creative ideas. Furthermore, he has always proven to be a reliable and high-quality professional in the creation of static and motion graphic content. I definitely recommend him!
‍
Julie M.
(NDA Agreement)
I enjoyed working with them and am happy with the experience. They were incredibly communicative and easy to talk to from start to finish. Not only did they deliver on time, but also kept me in the loop throughout the entire process. I highly recommend them to anyone seeking skilled and cooperative professionals.
Joseph B.
(NDA Agreement)
A group of talented and dedicated creatives who go above and beyond to keep communication clear and open throughout the process. Their patience and understanding were a blessing during this project, especially as we faced some unexpected challenges. It was an absolute pleasure collaborating with them.
Senior professionals made easy
Creative partners without the fluff
BUILT TO SCALE WITH YOU
senior professionals made easy
Creative partners without the fluff
BUILT TO SCALE WITH YOU
Senior professionals made easy
Creative partners without the fluff
BUILT TO SCALE WITH YOU
senior professionals made easy
Creative partners without the fluff
BUILT TO SCALE WITH YOU

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