Visually communicating a century-long story
Custom-made Linen and Furnishing
gamba 1918
Posts and stories created for social media channels
Brand recognition on Instagram
Publications in industry-leader magazines
Saved compared to a traditional agency
Gamba 1918 is an Italian heritage brand specialising in the design and production of bespoke linen and furniture for luxury hotels, restaurants, and resorts. With over a century of history, the brand has become a trusted name in high-end hospitality.
project overview
The company aimed to modernise its visual identity without losing the elegance and tradition that define its name. The goal was to expand its digital presence, improve engagement on social media, and boost brand awareness through advertising.
In collaboration with art director CHECCOLUZI and Gamba’s internal team, we developed a refined visual storytelling strategy, designing static and motion graphics for digital platforms and producing a series of ad campaigns. These included photoshoots that highlighted Gamba’s iconic products and signature “G” logomark, featured in top industry publications such as GUEST, Hotel Domani, and Pambianco.





Art Director: Checco Luzi
Render: Lorenzo Luzi
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