Paolo Mariani logo on leather

Reinventing a Made In Italy Icon

Grains, mill, flours

Paolomariani

Graphic Design
Visual Identity
Logo Design
Packaging Design

Project Summary

Paolo Mariani is a historic Italian mill known for producing and distributing flour and other premium food products worldwide. Tommi, our brand and visual designer, collaborated with CHECCOLUZI (art direction) on a rebranding proposal that gave the brand a fresh, modern identity while staying true to its artisanal heritage.

The work included a complete visual overhaul, with new applications across stationery, packaging, and branded materials, designed to elevate the brand’s presence in both domestic and international markets.

Paolo Mariani's branded paper bag for bread over a table close to some bread and a wooden spoon
Paolo Mariani logo on leather
Paolo Mariani's different marketing assets including package design and business cards
Paolo Mariani's branded business card on a table close to some bread
One of Paolo Mariani's chefs wearing the new line of uniforms in white and orange with the new logo
Paolo Mariani's beer bottle with the new branded label in yellow background
Different Paolo Mariani's flour packages in white with colored strings
Paolo Mariani's new label on beer bottle
Paolo Mariani's new flour packagages in white and green in neutral background
Young man wearing the new Paolo Mariani's uniform in white and orange
Hand showing Paolo Mariani's beercap

Creative Direction: Checcoluzi

Picture of Checco Luzi
Francesco Luzi
Creative Director & Founder @CHECCOLUZI
I worked with Tommi for 3+ years now, redesigning my websites and working with several clients on projects spanning from branding to digital and printed design. I appreciate the speed, creativity and the clear communication throughout the process.
Tommy is the best partner I have ever had!
Davin Visani
CEO & Founder @WEESHOP
Tommi supported us in redefining a brand identity and social media with original and creative ideas. Furthermore, he has always proven to be a reliable and high-quality professional in the creation of static and motion graphic content. I definitely recommend him!
‍
Julie M.
(NDA Agreement)
I enjoyed working with them and am happy with the experience. They were incredibly communicative and easy to talk to from start to finish. Not only did they deliver on time, but also kept me in the loop throughout the entire process. I highly recommend them to anyone seeking skilled and cooperative professionals.
Joseph B.
(NDA Agreement)
A group of talented and dedicated creatives who go above and beyond to keep communication clear and open throughout the process. Their patience and understanding were a blessing during this project, especially as we faced some unexpected challenges. It was an absolute pleasure collaborating with them.
Senior professionals made easy
Creative partners without the fluff
BUILT TO SCALE WITH YOU
senior professionals made easy
Creative partners without the fluff
BUILT TO SCALE WITH YOU
Senior professionals made easy
Creative partners without the fluff
BUILT TO SCALE WITH YOU
senior professionals made easy
Creative partners without the fluff
BUILT TO SCALE WITH YOU

Free brand & website audit

Get a no-strings-attached tailored report with insights on what works in your brand, messaging, and website, and practical tips on what could be improved by the NJ team.

Request a Free Audit

Get a free brand & website audit

Fill the form below and receive a custom report
in 3 business days!
Thank you! You'll receive your audit soon.
Oops! Something went wrong while submitting the form.