Woman climbing up the stairs while passing in front of PHI Store's physical advertisement in blue, grey, and light brown

Design to feel at home

Phi is a proposition for a flagship store that selects furniture, lighting and decorations from the best brands in the world and helps customers with a thorough interior design consultancy. We crafted a bold, modern-yet-luxurious design system and tone of voice guidelines. Our take was to create a no-gender, contemporary-looking brand identity, that could speak to a sophisticated international audience.

Custom Interior Design Solutions

phi store

Art Direction
Logo Design
Brand Identity
Graphic Design
Advertising
Video Editing
SM Strategy & Content
PHI Store's white sign with words in different languages
PHI Store's different marketing assets including flyers and business cards
PHI Store's black shopper on a stool in neutral background
PHI Store's van new design on a white van in a parking place
PHI Store's shop sign in black
PHI Store new duct tape in two versions (black and white)

“Interior design is about” is an advertising campaign that revolves around the concept of “feeling” and the importance of materials in interior design. It highlights textures, shades, and details of the world-class materials used in Phi’s products. A video commercial for a B2B segment of their target has been adapted from the campaign.

Examples of PHI Store's Instagram posts in neutral background
Woman climbing up the stairs while passing in front of PHI Store's physical advertisement in blue, grey, and light brown
Picture of Checco Luzi
Francesco Luzi
Creative Director & Founder @CHECCOLUZI
I worked with Tommi for 3+ years now, redesigning my websites and working with several clients on projects spanning from branding to digital and printed design. I appreciate the speed, creativity and the clear communication throughout the process.
Tommy is the best partner I have ever had!
Davin Visani
CEO & Founder @WEESHOP
Tommi supported us in redefining a brand identity and social media with original and creative ideas. Furthermore, he has always proven to be a reliable and high-quality professional in the creation of static and motion graphic content. I definitely recommend him!
‍
Julie M.
(NDA Agreement)
I enjoyed working with them and am happy with the experience. They were incredibly communicative and easy to talk to from start to finish. Not only did they deliver on time, but also kept me in the loop throughout the entire process. I highly recommend them to anyone seeking skilled and cooperative professionals.
Joseph B.
(NDA Agreement)
A group of talented and dedicated creatives who go above and beyond to keep communication clear and open throughout the process. Their patience and understanding were a blessing during this project, especially as we faced some unexpected challenges. It was an absolute pleasure collaborating with them.
Senior professionals made easy
Creative partners without the fluff
BUILT TO SCALE WITH YOU
senior professionals made easy
Creative partners without the fluff
BUILT TO SCALE WITH YOU
Senior professionals made easy
Creative partners without the fluff
BUILT TO SCALE WITH YOU
senior professionals made easy
Creative partners without the fluff
BUILT TO SCALE WITH YOU

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