
Marketing a body care line that smells green
Italian Luxury Perfumery
limonero
Project Summary
Profumo d’Umbria is a capsule collection developed by Limonero, a historic Italian perfumery founded in 1945. The goal of the collection was to bring one of Italy’s most iconic fragrances into a refined body care line, designed exclusively for luxury hospitality.
Working alongside art director CHECCOLUZI for one month, Tommi led the design and development of the campaign. He created social media content that celebrated the ten key ingredients of the fragrance and the most iconic places in Umbria, Italy’s greenest region. In addition, he designed a printed brochure and produced a promotional video to support the launch.




Creative Direction: Checcoluzi
Packaging: Lorenzo Luzi
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