We redefined TAZFOOD’s brand identity to strengthen recognition after the name change from Taz di Bleau and to reaffirm their role as pioneers in bespoke minibar amenities.

The new identity needed to resonate with a global high-end audience—hotel managers and F&B professionals across Europe, the US, and the UAE—while staying true to the company’s values: craftsmanship, innovation, and uncompromised quality.

Our work spanned art direction, visual and verbal identity, stationery, packaging, and marketing materials. The goal was to balance a luxury feel and an innovative spirit, while highlighting the handmade excellence behind their products. We worked in close collaboration with TAZFOOD’s internal team and external photographers to ensure consistency across every touchpoint.

Once the identity was in place, we designed and developed a custom Webflow website—from UX to visuals to SEO-driven copywriting, including multi CMS collections with 200+ elements combined. The result was a fast, responsive platform tailored to their premium audience. To support long-term growth, we designed and executed a content strategy including blog posts and SM content across different channels to build awareness and reinforce TAZFOOD’s leadership.