We proposed a two-track approach: support day-to-day content creation while building a scalable brand identity that could attract users and secure investor confidence. We worked closely with the founders and their internal team to develop a new visual identity aligned with their audience—young, socially conscious consumers seeking transparency in their grocery habits.

The new visual identity included a redesigned logo, visual guidelines, and a colour palette, differentiated between the corporate side and their social media channels. The corporate side features an aqua green hue as main colour, while to create structured and consistent informative content, we introduced a 4-colour palette to visually differentiate key blog and social media topics while staying true to the overall brand aesthetic.

In parallel, we collaborated on static and motion content for Instagram and their blog, designed and edited videos with influencers and animated explainers, and launched adv campaigns focused on a clear message: making your own, informed choices with Weeshop is easy, empowering, and accessible.

Throughout the process, we kept execution agile and collaborative, ensuring every asset was not just visually appealing but truly helped boost brand recognisability, improve download conversion from social media, and present the start-up as a serious, fundable venture.