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biogió

Crafting the Brand From Scratch

Biogió is a skincare brand that produces nature-based sustainable cosmetics. When the founders consulted us, they needed help with their launch: they had the brand name and formula ready; all the rest had to be shaped. Starting from building a new identity to convey eco-friendliness, we moved on to create a comprehensive launch campaign to attract potential users, complete with a warm and minimal landing page, with the goal to give life to a community of eco-conscious people proud to be part of Biogió.

Biogió is a newly established skincare brand that produces nature-based sustainable cosmetics, including soaps, creams, and shampoos. When they consulted us, they needed help with their launch: they had the brand name and formula ready; all the rest had to be shaped.

Together with the founders, we analyzed Biogió’s positioning and its main competitors. We discovered that the real differentiators were the scientific precision behind formula testing and production standards combined with attention to sustainability in every ingredient and step of the manufacturing process. The brand not only needed to attract customers’ interest but also position itself as the go-to solution for people who truly cared about their body, soul, and planet.

Brand Identity

The brand-new identity was designed to express eco-friendliness without looking like another greenwash business, authentic attention to ingredients’ quality, and holistic wellbeing beyond skincare. To achieve this goal, we opted for warm colours and balanced, curved lines. The packaging design was also aligned to convey the same message and ensure consistency in all touchpoints.

Launch Campaign

Next, we prepared a comprehensive launch campaign to target the right audience within Europe, which included paid ads on different platforms, a basic landing page to gain initial traction, and a tailored content strategy that included social media content and newsletters. To obtain consumers’ feedback beforehand and grow a loyal community early on, we also suggested creating a special, one-time offer to try Biogió’s products before their official launch.

Digital Experience

While creating hype online, we built a modern, minimal e-commerce platform that felt warm and caring, inviting potential customers to dive in, explore all of Biogió’s offerings, and become part of a big community of eco-conscious people who care deeply for the environment. We also prepared a strategy for blog articles, newsletters, and social media and produced the first content.

Logo for Biogió, an Earth-born cosmetics brand, featuring the name in stylish lowercase letters with curved lines in red and text stating '100% natural | 0% additives' on a light background.
Hands holding an open jar of Bioglo hand cream with a scoop of white cream inside.
A beige rectangular box of biogio 100% natural hand and body soap next to a light tan soap bar with small dark specks, labeled SoapBar Delicate Soap Bar 125 ml / 1.2 oz.
Bottle of Biogio WildSkin hand and body soap with a pump dispenser, amber liquid inside, placed on a white towel with a brown background and shadow of leaves.
Grid collage of beauty and skincare themed images and text panels including a woman with towel, avocado half, hands on soil, two women faces close up, skincare cream smear, woman with closed eyes, and a close-up of textured green leaves, with text phrases like 'Bio-Active Botanicals,' '100%,' 'Natural Beauty Day After Day,' and 'Hearth Cream' on burgundy and cream backgrounds.
Hands holding a smartphone displaying a skincare product page for WildSkin Delicate Cleanser priced at 28.50 pounds, with the header Our Tribe's Choice and an image of the product bottle wrapped in a white towel.
Close-up of a person's freckled face with a translucent patch on their cheek, promoting 100% earth-born cosmetics with text about natural skincare and a button to shop, surrounded by various skincare and brand story webpage sections.
Three overlapping Biogió newsletter pages showing skincare promotions, product images, and self-care tips with photos of a woman taking deep breaths and stretching.

Tommi supported us in redefining a brand identity and social media with original and creative ideas. Furthermore, he has always proven to be a reliable and high-quality professional in the creation of static and motion graphic content. I definitely recommend him.

Devin Visani
CEO & Founder, Weeshop

I worked with them for 3+ years now, redesigning my websites and working with several clients on projects spanning from branding to digital and printed design.
I appreciate the speed, creativity and the clear communication throughout the process. The best partner I have ever had!

Picture of Checco Luzi.
Checco Luzi
Luxury Artisan

I enjoyed working with them and am happy with the experience. They were incredibly communicative and easy to talk to from start to finish. Not only did they deliver on time, but also kept me in the loop throughout the entire process. I highly recommend them to anyone seeking skilled and cooperative professionals.

Julie M.
Founder

25+

brands helped in Europe and beyond

85%

client retention rate over one year

16+

years of combined industry experience

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