Biogió is a newly established skincare brand that produces nature-based sustainable cosmetics, including soaps, creams, and shampoos. When they consulted us, they needed help with their launch: they had the brand name and formula ready; all the rest had to be shaped.

Together with the founders, we analyzed Biogió’s positioning and its main competitors. We discovered that the real differentiators were the scientific precision behind formula testing and production standards combined with attention to sustainability in every ingredient and step of the manufacturing process. The brand not only needed to attract customers’ interest but also position itself as the go-to solution for people who truly cared about their body, soul, and planet.

Brand Identity

The brand-new identity was designed to express eco-friendliness without looking like another greenwash business, authentic attention to ingredients’ quality, and holistic wellbeing beyond skincare. To achieve this goal, we opted for warm colours and balanced, curved lines. The packaging design was also aligned to convey the same message and ensure consistency in all touchpoints.

Launch Campaign

Next, we prepared a comprehensive launch campaign to target the right audience within Europe, which included paid ads on different platforms, a basic landing page to gain initial traction, and a tailored content strategy that included social media content and newsletters. To obtain consumers’ feedback beforehand and grow a loyal community early on, we also suggested creating a special, one-time offer to try Biogió’s products before their official launch.

Digital Experience

While creating hype online, we built a modern, minimal e-commerce platform that felt warm and caring, inviting potential customers to dive in, explore all of Biogió’s offerings, and become part of a big community of eco-conscious people who care deeply for the environment. We also prepared a strategy for blog articles, newsletters, and social media and produced the first content.