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selfinvite

A Bold Identity to Attract Investors

For years, founders Lorenzo and Jonathan have worked on a revolutionary app that can connect people in real life. From the first time we talked, we immediately noticed that their vision was much deeper than any other competitors. So, when working on the new brand identity and landing page, we strove to translate it into a coherent image, emphasizing their goal of fighting loneliness, creating connections that fill the soul, and empowering people in a way that could resonate deeply with a vast target audience within the EU.

For years, founders Lorenzo and Jonathan were putting effort into building a revolutionary app that could connect people from all over Europe in real life. The goal was to replace social media interaction with genuine and deep relationships.

The competitor landscape was fierce, as social eating apps were booming and gaining traction in different customer segments. When the founders first contacted us, we immediately noticed that their point of view and vision were much deeper than any other app. So, we set the goal to disclose all the work, strategy, and thought developed over time behind the scenes and make it their unique selling point.

Brand Identity

First, we dedicated some time to understanding the founders’ vision and translating it into a recognisable and attractive brand identity. We emphasized their goal of fighting rising negative feelings such as loneliness and creating connections that fill the soul, adapting it to a vast target audience within the EU. The first, basic draft of the new identity included a logo, typography, and taglines that conveyed togetherness, empowerment, and joyfulness.

Digital Experience

Next, we focused on updating their website, refining both the copy and design to include more details about the app and two different landing pages: one to show investors how Selfinvite can become the #1 social eating app in Europe and another one to introduce the app to real users, highlighting its benefits and user-friendly interface. The idea was to give a quick yet complete overview of how Selfinvite works and why people should choose it. During this phase, we also created tailored illustrations for the app and App Store preview.

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The collaboration is still ongoing, as we keep refining Selfinvite's identity and website while the founders go through the typical steps of building, testing, promoting, and finding more investors.

Close-up of a smartphone screen displaying the Selfinvite app icon featuring a fork, spoon, and plate on a red background.
Two circular photos of people socializing: a pair of women sitting on grass outdoors with one holding a baguette, and a man and woman chatting at a table with food and drinks on a rooftop; text in large maroon letters reads 'Be Social for Real' with two small illustrations of people greeting and walking atop a globe.
Three illustrated stickers on a laptop showing: a pair of people holding hands and running over a globe, a person taking a photo of a plate of spaghetti, and four hands using chopsticks to eat sushi from a round plate with soy sauce.
Close-up of two maroon baseball caps stacked, the top one embroidered with white text reading 'Be Social for Real.'
Screenshot of Selfinvite app page showing its icon with a fork, spoon, and plate, a 4.9-star rating from 88K reviews, and 12+ age rating, with app features including being a guest or host, paying safely through the app, and building a profile.
Hand holding smartphone showing an orange screen with the text 'Be a guest or a host' and cartoon avatars of four diverse people in two rows, two columns.
White paper shopping bag with blue illustration of two people shaking hands and the pink text 'Be Social for Real' placed on a red folding chair in front of white tiled wall.
Laptop screen showing a webpage with text explaining the importance of eating together for connection and community, promoting the Selfinvite movement. Below the text, an image of a diverse group of friends enjoying drinks together is visible, with the question 'What are you waiting for?' followed by download buttons for the App Store and Google Play.
Smartphone held by a hand displaying text explaining Selfinvite as a social dining platform where hosts and guests connect through shared food events to meet, share meals, and split costs fairly. Below the text is a circular photo of two women sitting on a picnic blanket in a grassy field with various picnic foods like bread, fruit, and a jug. A small illustration of two people shaking hands is near the bottom left of the circle.

Tommi supported us in redefining a brand identity and social media with original and creative ideas. Furthermore, he has always proven to be a reliable and high-quality professional in the creation of static and motion graphic content. I definitely recommend him.

Devin Visani
CEO & Founder, Weeshop

I worked with them for 3+ years now, redesigning my websites and working with several clients on projects spanning from branding to digital and printed design.
I appreciate the speed, creativity and the clear communication throughout the process. The best partner I have ever had!

Picture of Checco Luzi.
Checco Luzi
Luxury Artisan

I enjoyed working with them and am happy with the experience. They were incredibly communicative and easy to talk to from start to finish. Not only did they deliver on time, but also kept me in the loop throughout the entire process. I highly recommend them to anyone seeking skilled and cooperative professionals.

Julie M.
Founder

25+

brands helped in Europe and beyond

85%

client retention rate over one year

16+

years of combined industry experience

Tell us About Your Project

- Tell us about your product, how the startup is doing now, and what you plan for the future.

Or, send us an email at hello@nicejourney.agency

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Think Big. Build Lean.

Think Big. Build Lean.

Think Big. Build Lean.

Think Big. Build Lean.

Think Big. Build Lean.

Think Big. Build Lean.