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tazfood

Full-Scale Restyling for an Industry Icon

TAZFOOD has been one of the main suppliers of food amenities and minibar products for the world's best luxury hotels since 1995. Initially, the founders were only looking for an upgrade in the brand identity, which later prompted substantial changes in all their communication, from the website to product catalogues and a revamped social media presence. By highlighting the unique values and capabilities of the company, we helped them not only differentiate from competitors but also acquire more international customers.

Since 1995, TAZFOOD has been one of the main suppliers of food amenities and minibar products for the world's best luxury hotels. They had only a few major competitors, and their offering focused on personalized packaging paired with a thoughtful selection of high-quality products like chocolates and nuts.

Before consulting us, the landscape was changing: new competitors were entering the market while TAZFOOD’s brand image appeared outdated and fragmented, and their offerings were expanding, adding more complexity.

When we came on board, we recognized that TAZFOOD's biggest asset wasn't the products themselves, but three decades of trusted relationships with luxury hotel managers—an authority that needed to become visible, not just implied, if they were going to defend their position against newer, flashier competitors.

Brand Strategy & Identity

We started with building a brand identity that conveyed elegance, craftsmanship, and authority. We put emphasis on their experienced in-house team, in-depth research for ever-innovative products, and attention to quality at every production stage, making sure every verbal and visual detail resonated deeply with luxury hotel managers. The new identity included a minimalist and timeless logo, a tagline that clearly stated their decades of experience, and a colour palette that balanced luxury and innovation.

Digital Experience

We completely rebuilt the website to include the new offerings. We structured it so that all the different TAZFOOD creations coherently coexisted while making sure any hotel manager could easily search and find the specific products they were looking for. In this way, any client, whether longstanding or newly acquired, had a complete overview of the company. Copy and design were thoughtfully crafted to convey authority and elegance and be easily digestible by busy hospitality managers. Since its launch, the website keeps bringing in new contact requests, enhancing the conversion rate, and being updated with new collections and products.

Content & Social Presence

Together with the TAZFOOD team, we planned the launch of their Instagram channel and prepared a long-term strategy to build a coherent and consistent presence aligned with the new identity. The goal was to establish TAZFOOD as the leading supplier for luxury hotels, solidifying their authority online and matching their real-life reputation. Then, we moved on to create regular content for social media, blog, newsletters, and ads.

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Since the rebrand, we've stayed on as TAZFOOD's long-term partner, supporting the launch of packaging collections and its ready-to-drink cocktails, keeping their social presence active and consistent month over month, and evolving the website as their catalogue has grown. What started as a rebrand is now a multi-year collaboration that helped TAZFOOD position itself as a real industry icon in hotel managers’ minds, attracting and retaining more international customers, and clearly differentiating from competitors.

Stationery set for TAZFOOD including a white letterhead with logo and contact details, a black envelope with minimalist symbols and text, and front and back of a business card with the TAZFOOD logo and company contact information.
Close-up of a person wearing a white waterproof jacket with water droplets on it and the word 'TAZFOOD' printed on the chest, against a dark background with visible raindrops.
Two chocolates, one with an orange geometric pattern and the other with white line accents, placed near a black rectangular box labeled TAZFOOD on a light beige surface.
Four glass jars with black lids labeled TAZFOOD inside an open white box with a plaid patterned interior flap that says 'proud to do the best.'
Smartphone displaying TAZFOOD website section titled Our Clients, describing primary clients as top hotels and resorts, with images of hotel buildings.
Dark-themed web browser window with a tab labeled 'Tazfood' featuring an infinity symbol icon, left and right arrows, reload icon, and search bar visible in the toolbar area.
Tablet screen displaying an Italian chocolate product webpage with categories like 'Più Venduti', 'Cioccolatini', 'Praline', and images of chocolates including Tartufo, Pralina Signature shaped like a heart, and Tavoletta di Cioccolato, each with product info, codes, and packaging details.
Minimalist illustration of a rectangular packaging with a sleeve labeled 'TAZFOOD' on a beige background.
Bus stop advertisement showing a hexagonal glass jar with a black lid filled with mixed nuts and dried fruit labeled Montecarlo Mix, placed on a flat surface with scattered nuts and dried fruit around it, with text reading 'The original bespoke minibar' and the brand name TAZFOOD.
Laptop on brown leather chair showing LinkedIn company profile page for TAZFOOD, a food and beverage manufacturer specializing in Italian delicacies and customized gift packaging.

Tommi supported us in redefining a brand identity and social media with original and creative ideas. Furthermore, he has always proven to be a reliable and high-quality professional in the creation of static and motion graphic content. I definitely recommend him.

Devin Visani
CEO & Founder, Weeshop

I worked with them for 3+ years now, redesigning my websites and working with several clients on projects spanning from branding to digital and printed design.
I appreciate the speed, creativity and the clear communication throughout the process. The best partner I have ever had!

Picture of Checco Luzi.
Checco Luzi
Luxury Artisan

I enjoyed working with them and am happy with the experience. They were incredibly communicative and easy to talk to from start to finish. Not only did they deliver on time, but also kept me in the loop throughout the entire process. I highly recommend them to anyone seeking skilled and cooperative professionals.

Julie M.
Founder

25+

brands helped in Europe and beyond

85%

client retention rate over one year

16+

years of combined industry experience

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