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Weeshop

Balancing Authority & Engagement

Weeshop is an app that helps users in Europe make informed decisions about the food they buy in supermarkets, providing insights and details on each ingredient. When the founders contacted us, they already had a regular user base, but they wanted to grow. So, we suggested positioning their app as the most scientifically grounded, with a balance of precision and approachability. We also helped with the production of organic content and marketing and brand ads.

Weeshop is an app that helps users in Europe make informed decisions about the food they buy in supermarkets, providing insights and details on each ingredient to assess healthiness, sustainability, manufacturing quality, and social impact. The founders’ idea was to enable users to balance depth and complexity of information with an easy-to-use interface that could be integrated into daily lives smoothly.

They already had a regular user base, but they wanted to grow, so on the one hand, they needed to attract more customers to become a really profitable startup; on the other hand, they needed to appear trustworthy to partners like large retail chains and investors. When we came on board, we realized their visual identity appeared generic and fragmented, so we suggested refreshing it to align with the new phase the startup was going through. Our idea was to bring to the surface all the essential elements that characterized Weeshop’s identity and strategically use them to create a coherent feel.

Visual Identity

Weeshop aimed to become the most used health app in Europe. To do so and differentiate from competitors, we decided to position it as the most scientifically grounded option to understand food safety and healthiness. Therefore, the new visual identity balanced trustworthiness and approachability, depth with a modern hi-tech feel, so that the overall image conveyed both scientific precision and accessibility. The identity was also scalable and included a new logo, visual guidelines, and a colour palette, differentiated between social media channels and corporate assets to better serve the two audiences.

Organic Content

At the same time, we helped Weeshop visually connect their different social media content and establish a clear color system to differentiate between various topics. We also produced and edited content in collaboration with independent creators and influencers.

Advertising

Finally, we created tailored ads to achieve two different goals: increase conversion rate and app downloads, and enhance brand awareness. The first set of ads was made up of direct response marketing content, while the second one included the campaign called Choose, Weeshop, which aimed to empower people to take agency in their grocery shopping decisions, positioning the app as an essential tool to navigate the complexity of food labels.

Logo design for 'weeshop' with a turquoise circular icon combining a shopping cart and a location map symbol, representing wise grocery shopping, shown standalone and integrated within the word 'weeshop'.
Close-up of a smartphone screen showing Weeshop app icon.
Close-up of a young girl with long brown hair eating a croissant outdoors with a green blurred background, overlaid with the text 'weeshop' and the tagline 'wise groceries shopping'.
The word 'weeshop' repeated five times in black lowercase letters, each with a different colored circle replacing the 'o': teal with a circuit-like symbol, red with a heart loop symbol, dark blue with a leaf vein design, green with a whole leaf symbol, and orange with a magnifying glass symbol.
Smartphone screen with text that reads 'Unlock the potential of weeshop Pro!' with an open lock icon replacing the letter 'o' in 'Unlock'.
Corporate stationery set on a teal background featuring a folder, letterhead, business cards, an envelope, and pen with the Weeshop logo and teal design elements, surrounded by colorful branded pins.
Person wearing a light gray sweatshirt and beige pants holding a black tote bag with turquoise handles, featuring the word 'shop' in large white letters with a stylized shopping cart icon inside the letter 'o' and small text that reads 'wise groceries shopping' near a QR code.
Teal reusable water bottle with a black cap, featuring partial white text and a vertical slogan that reads 'wise groceries shopping' on a teal background with shadowed palm leaves.
Close-up of a hand holding a smartphone displaying a webpage with an illustration of a Heinz ketchup bottle morphing into a capsule, a heading stating ketchup sauce was originally used to cure people, placeholder text, a green 'Read More' button, and a subscription form for email with a green 'Subscribe' button below a 'Let’s Keep in Touch' heading.
Laptop screen showing Weeshop's digital guide for conscious groceries shopping highlighting quality, health, sustainability, and social impact benefits with icons and statistics including 100k+ happy users, 4.8 average review, 15,000 community members, and over 1 million shopping lists created, along with images of people eating healthy food.
Smartphone screen showing Weeshop's Instagram profile with the description 'The app for conscious shopping' listing features: compare food products, discover healthier and more sustainable alternatives, and choose better. Profile has buttons for Edit and Share profile, highlight icons labeled Review, Sustainability, Curiosity, Label, and Nutrition. Below are colorful posts with titles like 'Eat sustainable,' 'Fish for thoughts or not?,' 'Did you know that...,' 'Differences between Chianina & Fassona,' 'The Food Pyramid,' and 'Tea from the world' with related images.
Billboard in an urban tunnel advertising aWeeshop with images of people eating: a child eating a gluten-free croissant, a woman eating vegan bread, and an elderly man eating a sugar-labeled beverage, set against a background with green graphic elements and the phrase 'Your Conscious Groceries Shopping.'
Person holding smartphone displaying an ad that says 'Every product has its own DNA' with image of cheese and a magnifying glass revealing a cow's face inside it, and text 'Choose weeshop' below.

Tommi supported us in redefining a brand identity and social media with original and creative ideas. Furthermore, he has always proven to be a reliable and high-quality professional in the creation of static and motion graphic content. I definitely recommend him.

Devin Visani
CEO & Founder, Weeshop

I worked with them for 3+ years now, redesigning my websites and working with several clients on projects spanning from branding to digital and printed design.
I appreciate the speed, creativity and the clear communication throughout the process. The best partner I have ever had!

Picture of Checco Luzi.
Checco Luzi
Luxury Artisan

I enjoyed working with them and am happy with the experience. They were incredibly communicative and easy to talk to from start to finish. Not only did they deliver on time, but also kept me in the loop throughout the entire process. I highly recommend them to anyone seeking skilled and cooperative professionals.

Julie M.
Founder

25+

brands helped in Europe and beyond

85%

client retention rate over one year

16+

years of combined industry experience

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