To bring Orbi to life as a compelling concept, we approached the project from both a visual and strategic angle. We started by defining a clear structure and intuitive user experience. We designed wireframes and high-fidelity mock-ups to visualise how users would interact with the platform and built a clean, modern interface aligned with the project’s values: transparency, awareness, and empowerment.

Together with field experts, we also developed the strategic foundation: researching planetary boundaries, behavioural impact models, and sustainable living frameworks. This informed the brand tone, content strategy, and visual language, ensuring credibility and clarity.
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The outcome was a fully developed investor presentation, complete with a tailored brand identity, platform concept, UI/UX vision, marketing approach, and sample content across multiple touchpoints, from blog and social media to merchandise and advertising.