A concept project for a better future

Sustainability AI Platform

orbi.ai

Art Direction
Brand Identity
Graphic Design
Web Design
UI/UX
Advertising
Merchandise
SM Strategy & Content
+50h

Spent on researching the subject & strategy

+250

Data points integrated in the platform

360°

Design & Marketing Strategy

4x

Faster than a traditional agency

Orbi is a concept for a digital platform designed to help people become more aware of their environmental impact and make better choices in everyday life. By using AI to track behaviours across areas like housing, transport, and consumption, the platform delivers data-driven insights on users’ impact measured on planetary boundaries, while offering suggestions for improvement.

Background

As an early-stage concept, Orbi not only needed to look good, but also convince. The challenge was twofold: first, to humanise complex environmental and scientific data, making it clear and visually engaging for everyday users. Second, to design a platform intuitive enough to integrate into people’s daily routines while conveying data-driven insights about their environmental footprint. With no product yet developed, the branding, UX structure, and presentation materials had to inspire confidence in potential investors, making Orbi feel not just visionary, but feasible.

Orbi white logo with payoff in green, natural background
Orbi's icone tools for desktop and app in neutral background
Orbi's color palette (black, white, green and other colors)
Orbi's green NFCs

Solution

To bring Orbi to life as a compelling concept, we approached the project from both a visual and strategic angle. We started by defining a clear structure and intuitive user experience. We designed wireframes and high-fidelity mock-ups to visualise how users would interact with the platform and built a clean, modern interface aligned with the project’s values: transparency, awareness, and empowerment.

Together with field experts, we also developed the strategic foundation: researching planetary boundaries, behavioural impact models, and sustainable living frameworks. This informed the brand tone, content strategy, and visual language, ensuring credibility and clarity.
‍
The outcome was a fully developed investor presentation, complete with a tailored brand identity, platform concept, UI/UX vision, marketing approach, and sample content across multiple touchpoints, from blog and social media to merchandise and advertising.

Orbi app visualization on Macbook
Orbi's user interface on laptop and phone
Orbi's user interface on laptop in dark background
Orbi's user interface on different phones in dark background
Orbi app visualization on iMac in dark background
Man in a lush forest wearing Orbi's T-shirt while walking through the plants
Orbi's claim: Empowering global change through sustainable knowledge. Neutral background
Examples of statistics made by Orbi to check environmental footprint on app
Orbi's advertisement on YouTube
Orbi's advertisement on phone with colored background
Orbi's physical advertisement on a big poster while an airplane passes behind in the sky
Orbi's advertisement on a bus stop in a big city
Orbi's advertisement on a magazine in neutral background
Picture of Checco Luzi
Francesco Luzi
Creative Director & Founder @CHECCOLUZI
I worked with Tommi for 3+ years now, redesigning my websites and working with several clients on projects spanning from branding to digital and printed design. I appreciate the speed, creativity and the clear communication throughout the process.
Tommy is the best partner I have ever had!
Davin Visani
CEO & Founder @WEESHOP
Tommi supported us in redefining a brand identity and social media with original and creative ideas. Furthermore, he has always proven to be a reliable and high-quality professional in the creation of static and motion graphic content. I definitely recommend him!
‍
Julie M.
(NDA Agreement)
I enjoyed working with them and am happy with the experience. They were incredibly communicative and easy to talk to from start to finish. Not only did they deliver on time, but also kept me in the loop throughout the entire process. I highly recommend them to anyone seeking skilled and cooperative professionals.
Joseph B.
(NDA Agreement)
A group of talented and dedicated creatives who go above and beyond to keep communication clear and open throughout the process. Their patience and understanding were a blessing during this project, especially as we faced some unexpected challenges. It was an absolute pleasure collaborating with them.
Senior professionals made easy
Creative partners without the fluff
BUILT TO SCALE WITH YOU
senior professionals made easy
Creative partners without the fluff
BUILT TO SCALE WITH YOU
Senior professionals made easy
Creative partners without the fluff
BUILT TO SCALE WITH YOU
senior professionals made easy
Creative partners without the fluff
BUILT TO SCALE WITH YOU

Free brand & website audit

Get a no-strings-attached tailored report with insights on what works in your brand, messaging, and website, and practical tips on what could be improved by the NJ team.

Request a Free Audit

Get a free brand & website audit

Fill the form below and receive a custom report
in 3 business days!
Thank you! You'll receive your audit soon.
Oops! Something went wrong while submitting the form.