
Identity and marketing
for a bright Aussie
start-up
Company Snapshot
BossTradie is a marketing and consultancy start-up based in Australia that supports local tradespeople with tools to grow their business and stand out in a competitive market.
Case Summary
To prepare for launch, the founders partnered with us to develop a full visual identity and a set of marketing assets that would establish credibility and attract new clients from day one.
Over a four-month collaboration, we guided the team through the entire process, from concept to execution.


We designed a bold, approachable logo and developed brand guidelines covering typography, colour palette, and visual direction. Once the foundation was in place, we created a wide range of launch-ready materials, including business cards, brochures, ads, and branded merchandise.
The result was a confident, cohesive identity system and a full set of assets that allowed BossTradie to hit the market with impact.


