As a newly launched start-up, Weeshop needed to build trust and stand out in a crowded digital space. Their mission was strong, but their visual identity lacked cohesion and authority, making it difficult to attract users, drive downloads, or pitch to potential investors.

To grow their user base and improve brand recognisability, they needed a professional, consistent presence across social media and content platforms. At the same time, they required support in producing high-quality motion graphics, edited videos, and targeted ad campaigns to convert interest into actual app downloads.

We proposed a two-track approach: support day-to-day content creation while building a scalable brand identity that could attract users and secure investor confidence. We worked closely with the founders and their internal team to develop a new visual identity and a landing page that could resonate with their audience, composed of young, socially conscious consumers seeking transparency in their grocery habits.

The new visual identity included a redesigned logo, visual guidelines, and a colour palette.The latter was differentiated between the corporate side, which featured an aqua green hue as the main colour, and Weeshop’s social media channels, characterized by a 4-colour palette to visually differentiate key informative content on its blog and different platforms.