One of Paolo Mariani's chefs wearing the new line of uniforms in white and orange with the new logo

Reinventing a
Made In Italy icon

Company Snapshot

Paolo Mariani is a historic Italian mill renowned for producing and distributing high-quality flour and gastronomic products worldwide.
Visual Design
Brand Identity
Packaging Design

Company

Mariani Mill

Date

2023

Industry

Food & Beverage

Case Summary

We were brought in to support a full rebrand, one that could modernise the company’s visual identity while preserving the artisanal heritage at its core. Our goal was to elevate the brand’s perception across both domestic and international markets, blending tradition with contemporary appeal.

Young man wearing the new Paolo Mariani's uniform in white and orange
6+

Product line rebranded

Paolo Mariani's beer bottle with the new branded label in yellow background
€5k

Saved compared to traditional agency

Paolo Mariani logo on leather
20+

Touchpoints where we applied the new identity

Paolo Mariani's new flour packagages in white and green in neutral background

We developed a fresh visual system applied across key brand touchpoints, including stationery, product packaging, and printed collateral. The new identity striked a balance between craftsmanship and freshness and was designed to resonate with today’s premium food industry while honouring the legacy of one of Italy’s most respected mills.

Paolo Mariani's branded business card on a table close to some bread
Paolo Mariani's different marketing assets including package design and business cards
Different Paolo Mariani's flour packages in white with colored strings
Paolo Mariani's new label on beer bottle
Hand showing Paolo Mariani's beercap

Creative Direction: Checco Luzi

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Francesco Luzi
Creative Director & Founder @CHECCOLUZI
I worked with Tommi for 3+ years now, redesigning my websites and working with several clients on projects spanning from branding to digital and printed design. I appreciate the speed, creativity and the clear communication throughout the process.
Tommy is the best partner I have ever had!
Davin Visani
CEO & Founder @WEESHOP
Tommi supported us in redefining a brand identity and social media with original and creative ideas. Furthermore, he has always proven to be a reliable and high-quality professional in the creation of static and motion graphic content. I definitely recommend him!
‍
Julie M.
(NDA Agreement)
I enjoyed working with them and am happy with the experience. They were incredibly communicative and easy to talk to from start to finish. Not only did they deliver on time, but also kept me in the loop throughout the entire process. I highly recommend them to anyone seeking skilled and cooperative professionals.
Joseph B.
(NDA Agreement)
A group of talented and dedicated creatives who go above and beyond to keep communication clear and open throughout the process. Their patience and understanding were a blessing during this project, especially as we faced some unexpected challenges. It was an absolute pleasure collaborating with them.
Senior professionals made easy
Creative partners without the fluff
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senior professionals made easy
Creative partners without the fluff
BUILT TO SCALE WITH YOU
Senior professionals made easy
Creative partners without the fluff
BUILT TO SCALE WITH YOU
senior professionals made easy
Creative partners without the fluff
BUILT TO SCALE WITH YOU

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