A new identity for the pioneers of bespoke hotel minibar

Company Snapshot

TAZFOOD is an Italian company that creates food amenities, minibar products, and gourmet specialities, personalised for some of the world’s most prestigious luxury hotels and resorts. Among their clients: Mandarin Oriental, Belmond Hotels, JW Mariott, Ritz Carlton, Four Season and many more.
Brand Identity
Visual Design
UI/UX
Packaging Design
Web Development
SM Strategy
SEO Copywriting
ADV Concepting

Company

Tazfood

Date

2023 - Ongoing

Industry

Luxury Hospitality /
Food & Beverage

Live Website

www.tazfood.com

Background

TAZFOOD had built a unique market position. But with the rise of new competitors and a growing international client base, the brand needed to reaffirm its leadership and communicate its pioneering spirit.

The company also changed its name from Taz di Bleu to TAZFOOD, a transition that required clarity and consistency across all touchpoints. Alongside the rebrand, they needed a new website that could reflect this evolution and provide a seamless experience for its high-end clients.

New TAZFOOD's business card in black and white in a neutral background
Two TAZFOOD's white bags in neutral background
65+

Touchpoints where we applied the new identity

4x

Increase in social media presence

TAZFOOD products with small black box and two chocolate pralines in neutral background
€22k

Saved in 2 years compared to hiring

TAZFOOD's silver logo on white package in neutral background

Outstanding customer experience

+37%

Engagement rate in their website

Our Tailored Solution

We redefined TAZFOOD’s brand identity to strengthen recognition after the name change and to reaffirm its role as a pioneer in bespoke minibar products and food amenities.

The new identity needed to resonate with a global high-end audience that included hotel managers and F&B professionals across Europe, the US, and the UAE. At the same time, it had to stay true to the company’s values: craftsmanship, innovation, and uncompromised quality.

TAZFOOD's black flyer in neutral background

Our work spanned art direction, visual and verbal identity, stationery, packaging, and marketing materials. The goal was to balance a luxury feel and an innovative spirit, while highlighting the handmade excellence behind their products. We worked in close collaboration with TAZFOOD’s internal team and external photographers to ensure consistency across every touchpoint.

Once the identity was in place, we designed and developed a custom Webflow website—from UX to visuals to SEO-driven copywriting, including multi CMS collections with 200+ elements combined. The result was a fast, responsive platform tailored to their premium audience.

To support long-term growth, we conceptualised and are still executing a content strategy that includes blog posts and SM content across different channels to build awareness and reinforce TAZFOOD’s leadership. Meanwhile, we support the design and development of a wide range of new packaging, corporate documents and marketing assets.

TAZFOOD's fair banner

Photography: Alessandro Valenti

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Francesco Luzi
Creative Director & Founder @CHECCOLUZI
I worked with Tommi for 3+ years now, redesigning my websites and working with several clients on projects spanning from branding to digital and printed design. I appreciate the speed, creativity and the clear communication throughout the process.
Tommy is the best partner I have ever had!
Davin Visani
CEO & Founder @WEESHOP
Tommi supported us in redefining a brand identity and social media with original and creative ideas. Furthermore, he has always proven to be a reliable and high-quality professional in the creation of static and motion graphic content. I definitely recommend him!
‍
Julie M.
(NDA Agreement)
I enjoyed working with them and am happy with the experience. They were incredibly communicative and easy to talk to from start to finish. Not only did they deliver on time, but also kept me in the loop throughout the entire process. I highly recommend them to anyone seeking skilled and cooperative professionals.
Joseph B.
(NDA Agreement)
A group of talented and dedicated creatives who go above and beyond to keep communication clear and open throughout the process. Their patience and understanding were a blessing during this project, especially as we faced some unexpected challenges. It was an absolute pleasure collaborating with them.
Senior professionals made easy
Creative partners without the fluff
BUILT TO SCALE WITH YOU
senior professionals made easy
Creative partners without the fluff
BUILT TO SCALE WITH YOU
Senior professionals made easy
Creative partners without the fluff
BUILT TO SCALE WITH YOU
senior professionals made easy
Creative partners without the fluff
BUILT TO SCALE WITH YOU

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