As an early-stage concept, Orbi needed to look good and convince. On the one hand, we needed to humanise complex environmental and scientific data, making it clear and visually engaging for everyday users.

On the other hand, we had to design a platform intuitive enough to integrate into people’s daily routines while conveying data-driven insights about their environmental footprint. With no product yet developed, the branding, UX structure, and presentation materials had to inspire confidence in potential investors, making Orbi feel not just visionary but feasible.

We approached the project from both a visual and strategic angle. We started by defining a clear structure and intuitive user experience.

We designed wireframes and high-fidelity mock-ups to visualise how users would interact with the platform and built a clean, modern interface aligned with the project’s values: transparency, awareness, and empowerment.

Together with field experts, we also developed the strategic foundation: researching planetary boundaries, behavioural impact models, and sustainable living frameworks. This informed the brand tone, content strategy, and visual language.