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limonero

Introducing a Body Care Line That Smells Green

Limonero is a historic Italian perfumery that recently expanded their lines to include an exclusive capsule collection, Profumo d’Umbria. They wanted a launch campaign that could reflect the elegance and particularity of the new products. Taking advantage of the unique features of Umbria, where the collection was invented and produced, we created a campaign that represented the fragrance’s deepest identity, a printed brochure, and a suite of social media content.

Founded in 1945, Limonero is a historic Italian perfumery that sells its products both directly to consumers and to other businesses such as luxury hotels. When they contacted us, they were expanding their product lines to include a new and exclusive capsule collection, Profumo d’Umbria. They wanted a launch campaign that could reflect the elegance and particularity of the products.

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What made the new fragrance collection stand out was that it was 100% made in Italy. More specifically, it was crafted in Umbria, the greenest region of all. Taking advantage of the unique features, settings, heritage, and culture of Umbria, we created a campaign that represented the fragrance’s deepest identity.

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The launch was accompanied by a printed brochure and a suite of social media content aligned with the main concept to promote the new line across different touchpoints.

Duration

4 weeks

Credits

Lorenzo Luzi (Logo & Packaging Design)
Giovanni Ghiandoni (Photography)
Checcoluzi (Creative Direction)

A transparent pump bottle of PROFUMOd'UMBRIA detergent for body and hair, placed against a backdrop of white flowers and green leaves.
Green bottles of Profumo d’Umbria personal care products including hair and body wash with pump dispensers and balsamo with flip caps arranged against a green background.
Grid of ten photos and text blocks showcasing natural elements including white ginestra flowers, yellow acacia blossoms, chestnut resin drops, purple iris flowers, jasmine white flowers, fresh hay bales in a field, green rosemary plants, lavender flowers, close-up of cypress branches with pine cone, and linden tree yellow flowers. Each green text block contains Italian names and descriptions of these plants and natural materials arranged in rows with floral images alternating between text blocks.
Four square promotional cards for Profumo d’Umbria cosmetics arranged around a smartphone on a green surface, featuring images of green bottles with labels, natural elements like chestnut resin, purple irises, an ancient stone structure, and text in Italian emphasizing the brand’s green regional roots.
A flat lay of two square cards and a smartphone on a muted green background. The left card shows a green bottle labeled 'BALSAMO' with yellow flowers behind it and text 'GINESTRA Dolce, calda e intensa.' The phone displays a hand holding a transparent perfume bottle with a green cap and Italian text about Umbria's scent. The right card features two goats with a comma-shaped logo and text 'PROFUMO d'UMBRIA.'
Instagram profile page on a smartphone showing username profu_modumbria with 24 posts, 925 followers, and 15 following; feed displays a green and white comma-shaped logo and images of green bottles, waterfalls, and a coastal landscape.
Open brochure on green background showing a green cover with a large white comma symbol on the left page and six photos on the right page including a theater interior, colorful ceramic pattern, historic dome, church, coastal landscape, and a close-up of grapes, with Italian text in the center reading 'Per ricordare una vacanza indimenticabile e per chi non se ne vorrebbe mai andare.'

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