Profumo d'Umbria is a capsule collection that was developed to transform one of Italy’s most iconic fragrances into a refined body care line, crafted exclusively for luxury hospitality experiences. We were brought in to lead the visual storytelling and marketing campaign for the launch.

The creative concept focused on linking the scent’s key ingredients to the landscapes, culture, and heritage of Umbria, Italy’s greenest region. Through a curated mix of photography, we connected each note of the fragrance to iconic locations and symbols of the region: from sprawling vineyards to Burri’s artworks, from the theatre of Gubbio to the famous landscapes of Civita di Bagnoregio.

These visuals served as the foundation for a cohesive campaign that included a printed brochure, a short promotional video, and a suite of social media content. We crafted a rich, sensorial narrative that celebrated both the identity of the fragrance and the soul of the land it came from.