Founded in 1945, Limonero is a historic Italian perfumery that sells its products both directly to consumers and to other businesses such as luxury hotels. When they contacted us, they were expanding their product lines to include a new and exclusive capsule collection called Profumo d’Umbria. They wanted a launch campaign that could reflect the elegance and particularity of the products.

What made the new fragrance collection stand out was that it was 100% made in Italy. More specifically, it was crafted in Umbria, the greenest region of all. Taking advantage of the unique features, settings, heritage, and culture of Umbria, we created a campaign that represented the fragrance’s deepest identity.

The launch was accompanied by a printed brochure and a suite of social media content aligned with the main concept to promote the new line in different touchpoints.