checcoluzi
Art Director & Artisan
Describing Francesco Luzi, known as Checco, in a few simple words would be impossible. He’s an art director, artisan, multifaceted creative, and an old friend. After decades of experience in the luxury hospitality sector, he decided to work independently. He started collaborating with prestigious hotels, such as St. Regis Rome and Villa San Michele Belmond, to craft bespoke collections of gifts, amenities, and accessories designed to surprise guests. Over time, he developed his own premium pajama lines, made in Italy by authentic artisans.
As he was managing a wide range of projects by himself, he needed a reliable design partner to support execution across print, digital, and motion who could deliver consistent, high-quality visuals under tight deadlines. So, we became his go-to partner for visual execution, collaborating closely on projects for leading hospitality brands, including tote bags, dispensers, packaging, and hats. Over time, we’ve helped him achieve full customer satisfaction with 15 brands and counting.
More recently, Checco decided to start his own bespoke pajama lines under the brand ALTROCHE. So, there came the necessity to build a website that not only included his work as an art director but also as an artisan. We discussed together how to best display these two faces of his business, considering the possibility of building one or two different websites.
After multiple iterations and considering the fundamental differences in services, we decided to go with two digital experiences, one where Checco can showcase his past work as an art director to attract new clients and one specifically designed for his pajama lines. For the second website, we made sure that the design and copy matched the artisan’s core values: quiet luxury, craftsmanship, and sustainability.
I enjoyed working with them and am happy with the experience. They were incredibly communicative and easy to talk to from start to finish. Not only did they deliver on time, but also kept me in the loop throughout the entire process. I highly recommend them to anyone seeking skilled and cooperative professionals.
I worked with them for 3+ years now, redesigning my websites and working with several clients on projects spanning from branding to digital and printed design.
I appreciate the speed, creativity and the clear communication throughout the process. The best partner I have ever had!
Tommi supported us in redefining a brand identity and social media with original and creative ideas. Furthermore, he has always proven to be a reliable and high-quality professional in the creation of static and motion graphic content. I definitely recommend him.
25+
brands helped in Europe and beyond
85%
client retention rate over one year
16+
years of combined industry experience
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Think Big. Build Lean.
Think Big. Build Lean.
Think Big. Build Lean.
Think Big. Build Lean.
Think Big. Build Lean.
Think Big. Build Lean.