Spreading the word
Content Strategy for Funded Startups
Trusted By
Producing regular content should be fast and easy so that you don’t have to spend time thinking about what to publish next.
By having a comprehensive strategy on hand, you maintain a consistent tone of voice and visual identity so that your audience immediately connects your content with your brand and remembers you.
Through in-depth research and tailored guidelines, we can help you do it.
Just 2 senior pros.
AI-native, brutally honest.
Our Content Strategy Process
Discovery Phase & Content Audit
Through an in-depth video call, we learn everything we can about your brand to make sure the content strategy matches your identity and define what success looks like, identifying the key goals we want to achieve. We also analyze published content to uncover what works, what to improve, and what to discard.
Target Audience Analysis
We analyze real data to understand your current target and then build audience personas to clarify who we talk to and which pain points we aim to solve. During this phase, we also build a narrative around your product to positively influence people’s perception of it.
Style & Design Guidelines
We start developing clear guidelines on how to talk about and visually represent your product. During this phase, we create content pillars and themes that can be adapted to different channels and formats.
Format & Channel Strategy
We go into detail about the types of content and channels to use. Quality is more important than quantity, so we focus on strategically choosing the formats and platforms that ensure the best performance.
Editorial Calendar
The last step involves creating a 90-day calendar where we outline which type of content to publish every week, on which platforms, and in which formats. We also provide a step-by-step guide on how to launch your new content strategy.
Timing: 2-4 weeks
pricing: from 3.5k€
What Your Content Strategy Includes
Content & Target Analysis
We start working on the strategy considering both the current performance on social media, newsletters, blog articles, and other touchpoints and what your competitors are doing to differentiate from them.
Narrative Framework
To clearly communicate why your product exists and what makes it unique, we build a framework for telling your product’s story in a way that resonates with your audience.
Editorial Toolkit
The final editorial calendar includes a tailored selection of formats and channels to ensure high content performance and guidelines on how to manage day-to-day production to facilitate consistent and regular publication.
proud to be generalists
Your Lean Team
We’re not hyper-specialized by choice. We know AI can learn new technical skills better and faster than us. So, we focus on the creative and strategic aspects, combining our knowledge of design and writing, our taste and experience with the latest tech to craft truly unique brands.
Tommi C.
Brand, Visual & Web designer
At the tender age of 14, I started exploring visual design and photography, finding my first gig 2 years later. Over time, I’ve deepened my knowledge in branding, which is essential for strategy and structure, and web development to build complete websites. All this while getting a bachelor’s degree in design & multimedia and travelling all over the world.
10+ Years
working experience
30+
glasses of wine/month
Pam A.
Copywriter + marketing specialist
I’ve always been fascinated by words, and that’s why I started my career as a ghostwriter, helping authors write and sell their books to an international audience. As my skills evolved, I began working with SMEs, focusing on copywriting and crafting tailored marketing strategies. But my real passion is one: finding the best place to have a delicious breakfast wherever I go.
5+ Years
working experience
0%
corporate fluff
Tommi supported us in redefining a brand identity and social media with original and creative ideas. Furthermore, he has always proven to be a reliable and high-quality professional in the creation of static and motion graphic content. I definitely recommend him.
I worked with them for 3+ years now, redesigning my websites and working with several clients on projects spanning from branding to digital and printed design.
I appreciate the speed, creativity and the clear communication throughout the process. The best partner I have ever had!
I enjoyed working with them and am happy with the experience. They were incredibly communicative and easy to talk to from start to finish. Not only did they deliver on time, but also kept me in the loop throughout the entire process. I highly recommend them to anyone seeking skilled and cooperative professionals.
Small By Design
We’re not a big agency. We’re just one brand designer with dev experience and a copywriter who knows how to sell a product.
All-in-Two
No need for a huge team when two pros handle all the creative tasks neatly.
Direct Contact
However you contact us, you will never get an answer from a middleman or chatbot.
100% Flexibility
We adjust our process based on real timelines and your needs.
AI-Supercharged
We integrate AI into our workflows, using our judgement to challenge it.
You're probably wondering
First and foremost, we’re just two creatives. So, no middleman passing information between you and us with the risk of losing context, relevant info, or important details. Plus, we don’t follow a rigid approach but prefer maintaining a consistently collaborative and open relationship, sharing our work methods and processes with you.
Over time, we’ve worked with many SMEs in different industries such as food and beverage, luxury hospitality, and cosmetics. We’ve also collaborated with early-stage and funded startups in the field of health tech, food tech, social networking, and hospitality tech. Our clients are mainly from the EU and US.
Our experience dealing with premium brands provides us with all the skills needed to elevate your product to something more than “just a new app.” We certainly aim for the same professionalism and quality as a traditional agency, but we also breathe the same startup ecosystem every day, which allows us to prioritize a flexible and lean approach above any tedious method or process.
On the one hand, we use AI tools in our daily life and support inventive startups that tap into new tech advancements to create original products. On the other hand, we try to set boundaries around AI usage specifically for our work, for different reasons:
- it’s not really more imaginative or original than us
- the risk of getting dumber and less adaptable is real (and we don’t want that)
- our taste and judgement always come first
So, we surely use it to brainstorm ideas, find trends, explore different content variations, and generate images and videos. But we never use it to craft full brand or content strategies or vibe-code websites.
Slack is our main channel: send updates, feedback, or new tasks anytime. If you need to talk things through, you can also book a video call. Prefer emails? We've got that too. And if you're really old-school, carrier pigeons are also welcome.
Yes, just send us an email 10 days before the beginning of the next billing cycle (check our T&Cs for all the details). If you forget to send the email, you’ll be doomed to work with us for all eternity. Just kidding. We’re flexible. We’ll figure it out.
If you’re considering joining our retainer program, you have the opportunity to test our skills and see if we’re a good fit for you before committing long-term. Send us an email saying that you want to do the trial, and we’ll send you back a Stripe link with all the details.
The payment will be processed only at the end of the 7th day and only if you decide to continue the collaboration. Once we receive confirmation from Stripe, your 7 days officially start. Depending on your needs, you can work only with Tommi or with both of us on small tasks such as 5-7 logo drafts, 3-4 social media posts, or homepage header design + copy.
Refunds
We care about your experience and will do our best to make things work. But because our work is creative and custom, we can’t offer refunds after the trial.
Discounts
Cultural associations and non-profits, we root for you! If you run a museum, organise cultural events or similar, let’s talk. We’d love to offer you a custom, discounted plan.
25+
brands helped in Europe and beyond
85%
client retention rate over one year
16+
years of combined industry experience
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What Are You Up To?
Tell us about your next project and what you’re looking for. We’ll personally examine your request and give you an answer within 1 business day.
Or send us an email at hello@nicejourney.agency